How BePharma Saves 5+ Hours a Week for Field Teams
July 6, 2025
Pharmaceutical companies operate in a tightly regulated and highly specialized industry. Sales and field teams need tools that understand the nuances of medical sales, compliance, and multi-role access. Yet many companies still rely on generic CRMs — systems that weren’t built for pharma. Here’s why that’s a problem and what you can do about it.
1. Too Many Irrelevant Features
Generic CRMs are often bloated with features that cater to general B2B or retail sales. These include pipeline stages, opportunity tracking, or ecommerce integrations — all of which are rarely used by pharma sales teams. Instead of streamlining work, they overwhelm reps. BePharma CRM eliminates unnecessary clutter and focuses only on what pharmaceutical companies need.
2. Lack of Territory Management
Pharma companies depend on strict regional divisions and visit quotas. Generic CRMs don’t support visit routing, mapping, or geo-fencing, which makes managing reps on the ground inefficient and error-prone. BePharma CRM includes dynamic territory planning and visual mapping tools designed for field teams.
3. No Visit Logging or Geo-Tagging
Field visits are the lifeblood of pharma sales. Your CRM should help reps log visits on the go and capture location data for transparency and accountability. Generic CRMs don’t offer this as a built-in feature. BePharma offers geo-tagged visit tracking tailored for pharmaceutical reps in Egypt and MENA.
4. No Role-Based Dashboards
In pharma, HR, compliance, and finance teams all need access to different data — and in different formats. Without role-based access and dashboards, you end up with information silos or worse — data leaks. BePharma features role-based access controls with modular dashboards for every department.
5. Low Adoption by Field Reps
Reps find generic CRMs cumbersome, especially if they require a laptop or a dozen clicks just to log a single visit. Without mobile-first design and intuitive UX, most teams see poor engagement and inaccurate data. BePharma’s mobile app is simple, fast, and built with the input of real medical reps.
Conclusion: Pharma needs more than just a CRM. It needs a platform built around medical sales workflows, territory planning, and regulatory compliance. BePharma CRM was designed with these exact needs in mind — simple, scalable, and specific to pharmaceutical teams in Egypt and the MENA region.
